"The Newspaper Preservation Act of 1970 provides for a JOA (joint
operating agreement), provided that one of the newspapers qualifies as a
"failing paper". Congress passed the law to help keep two
newspapers in the same community alive when one was in probable danger of
failing."
"Rocky Mountain News April 13, 2001"
What did they know and when did they know it?
Many Coloradans remember the Rocky Mountain News offering subscriptions
for a penny and later claimed overwhelming readership. The News also
stopped serving certain Colorado cities and neighboring states with
economic ties to Denver. Did they stop serving certain cities because of
little advertising revenue from those cities? Was it too costly to ship
and maintain a sales force in those cities? Would it be effective for the
advertiser? How many people in Denver are interested in a lumberyard in
Durango? Did the Rocky Mountain News intentionally "run" the
paper into the ground as represented by Denver furniture mogul Jake Jabs
and the "Coloradans Against Newspaper Monopolies"? Evidently the
reward for stupid business practice is Government bailout. Janet Reno and
the Justice Department approved the JOA in Denver. Could the people in
charge of business forecasting, and in looking ahead 5-7 years, not foresee
this possibility?
Is the Post difficult to read?
There has never been the opportunity to evaluate the two Denver
Newspapers on the merits. The Rocky Mountain News format is called
"tabloid" while the Denver Post format is "fold-out"
(broadsheet). Newspaper reading is, in many cases, a matter of
convenience. There is a "space requirement" for reading the
Denver Post. Anyone who has tried to read the Denver Post on an early
morning commute, whether by bus, taxi, light rail or in a restaurant or
office breakroom, must allow for the opening, spreading and un-folding of
this unwiedly newspaper.
The Post is aware and has acknowledged this
problem but argued their content was better and it would be too expensive
to re-tool into tabloid format. C'mon, who believes the Denver Post is a
better newspaper because Woody Paige jumped ship? Chuck Green is very
lucky the JOA was upheld. If given the choice would Denver keep Chuck
Green or Gene Amole? Chuck would qualify as the new editor of the Nebraska
Farming News.
Competition is healthy for business?
Denver is not unlike other major cities in which newspaper wars have
taken place. Nor is competition for business, in this case advertisers. In
fact competition is what drives our competitive marketplace. In the 1980s
deregulation of the transportation industry started "rate
discounting" wars in which only those companies who could afford to
operate at a loss, or lose money the longest could survive.
Trucking
companies by the hundreds failed due to many of the common reasons, poor
management, fuel increases, labor costs etc. but many of them failed
because they could not withstand the discount rates that placed them in a
revenue losing position.
Reduced shipping rates were a boon for
businesses, except for those in the shipping business. When
manufacturing and shipping costs are established, retail prices reflect a
certain profit percentage mark-up to consumers.
When the retail prices do
not escalate but costs go down, (the price for shipping) the profit margin
increases. Businesses could not support those trucking companies who had
served them well in the past because to do so gave their competitors an
advantage for profitability. So while perhaps sympathizing with the plight
of shipping companies business is still business and profits are the
bottom line.
The transportation business as a whole could not hold a
convention or meeting with the focus being setting shipping rates at a
specific cost for the good of the industry because that is illegal. That
is collusion or price fixing and we have laws against this type of
business practice. This begs the question; could United Airlines and
American Airlines merge into one company and then raise weekend ticket
prices %600-%1000 as is the reported result of the JOA? This would mean a
one-way $300 ticket from Denver to Chicago to be $3,000! Never mind the
legal issues surrounding this, the marketplace would not support this by
competition. As long as someone had $300 ticket prices no one would pay
$3,000.
Yes, but its a legal
monopoly
Of course the JOA
is a monopoly but the argument is there would have been a monopoly anyway
if the Rocky Mountain News went out of business. Under this scenario if
the Denver Post was the only paper left standing, they would charge whatever the market would bear. So what? In many other
businesses the folding company sells off the assets to pay creditors. Why
shouldn't this be the result of very stupid business practice by the Rocky
Mountain News? Why is the newspaper business not subject to the same
economic business burdens as say, NW Transport?
It is stated it is because
of the public's right to know and editorial freedom of speech.
continued